An Organisation for all
Accountants in Practice

Google Pay Per Click

By Joel Oliver


“Why we have spent thousands with Google and why we LOVE giving them our money”

Getting your site to rank in the top 10 search results for Google and others is hard work and takes time. One way to ensure you are at the top every time is through Pay-Per-Click (PPC) marketing

Pay-Per-Click allows your firm to promote your practice to someone actively searching for phrases that you choose. You can change the message, the amount you want to spend per click, the time of day your ad is visible and even the geographical region in which your ad will display.

That means that if you wanted to get top position on Google for ‘Financial Adviser in London’, for example, you could start a Pay-Per-Click campaign with that phrase.

Set up correctly, it would mean that your Google ad appears when someone types that exact phrase into Google, but you only pay if they actually click on your ad and visit your website.

What are the benefits of Pay-Per-Click Marketing?

Pay-Per-Click is a proven way for professional firms of all sizes to generate cost effective visitors and sales. In our experience, it is one of the most controllable forms of marketing.

The benefits are:

• Low risk - you only pay when someone visits your website

• Highly targeted and controllable

• Fast – generates traffic almost immediately

• Easy to understand reporting

• Measurable return on investment

• Simple to amend and improve

• Marketing messages, timing, geography and delivery are all controllable

Published April 2016